Our Story

Hi, welcome to SUGAR|TAN!

Sugartan, LLC. was born in Los Angeles in 2019 on the belief that being bronzy doesn't mean you need to sacrifice your skin health—it means finding a balance.

We got our start with sunless tanning because we wanted to look and feel our best without prematurely aging our skin, so we set our to develop a product that fits our mission of skin care and the bronzy glow.

Self Tan Reimagined

Where we are going.

Now, we’re building the future sunless company where everything we make starts with you. We create the products with skin in mind. We are not a one size fits all sunless brand, we believe in adapting our products to you. Our formulas are customizable to fit a variety of undertones, so you can look and feel natural in the skin you're in.

We believe in thoughtful ingredients, sustainably sourced and above all cruelty free. We believe that feeling beautiful is about having fun, wherever you are in your journey.

It’s nice to meet you! Now that you're here, take a look around. Meet our products, see them in action, and let us know what you think..